The new generation of Apple iPhones was unveiled on Tuesday evening as part of the “Awe Dropping” event. The new models can be pre-ordered from tomorrow, September 12, 2025! Deliveries will officially begin on 19.09.2025. As every year, the new iPhone models offer a great marketing opportunity, because what goes better with a new smartphone than a new tariff? Most network operators have great offers ready for the launch that you can pass on to your customers.
The iPhone 17 is available in the following variants:
- iPhone 17: 6.3″ OLED display; 256 GB | 512 GB; in five different colors (lavender, sage, fog blue, white, black)
- iPhone 17 Air: 6.5″ OLED display; 256 GB | 512 GB | 1 TB; in four different colors (sky blue, light gold, cloud white, space black)
- iPhone 17 Pro: 6.3″ OLED display; 256 GB | 512 GB | 1 TB; in three different colors (silver, cosmic orange, deep blue)
- iPhone 17 Pro Max: 6.9″ OLED display; 256 GB | 512 GB | 1 TB | 2 TB in three different colors (silver, cosmic orange, deep blue)
You need to know this:
With the iPhone 17, the particularly thin iPhone 17 Air and the powerful Pro models, Apple is launching several devices on the market that appeal to different customer groups and therefore offer exciting opportunities for specialist retailers.
More power and better cameras
The iPhone 17 comes with the new A19 chip, the Pro models with the A19 Pro. For your customers, this means more speed and longer battery life. At the same time, Apple is focusing on improved cooling, which ensures consistently high performance, especially with the Pro and Pro Max.
There have also been some changes to the cameras: all models now have a 48-megapixel main camera. The Pro devices go one better with an additional telephoto zoom and better ultra-wide-angle shots. Another new feature is the “Center Stage” function of the front camera, which automatically adjusts the center of the image – ideal for video calls, content creators or simply people who like to take selfies with several people.
Ultra-thin design with the iPhone 17 Air
The iPhone 17 Air is a particular highlight. At only around 5.5 millimetres, it is the thinnest iPhone of all time and is aimed at customers who prefer a particularly light and elegant device. Together with the other models, it has a new camera plate on the back.
iOS 26 brings smart functions
Apple is introducing useful software innovations with iOS 26. These include an always-on display, which is now also available on standard models, and the new live translation function, which can translate conversations in real time via compatible AirPods. There are also additional security functions that protect devices even better against attacks.
