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Which FRITZ!Box is right for your customer?

FRITZ!Box Guide: Which FRITZ!Box Is Right for Your Needs? Different models, different needs—which FRITZ!Box should your customer choose?

Something for Everyone—A Comparison of FRITZ!Box Models

The selection of FRITZ! router models is vast, and when advising customers, one thing matters most: quickly finding the right device to meet their individual needs. The selection ranges from DSL, cable, and fiber-optic routers to repeater models, each with its own advantages and disadvantages.

To help you maintain a clear overview in your day-to-day sales work, we’ve compiled a structured summary of the most popular FRITZ! models currently available in our TK-World portfolio. Use this knowledge to impress customers with your technical expertise and compelling arguments!

For Beginners

FRITZ!Box 7510

The FRITZ!Box 7510 is the ideal entry-level option for budget-conscious customers, seniors, or single-person households with basic needs. If you want to combine DSL internet, phone service, and simple smart home features, the FRITZ!Box 7510 is available in stores for around €130. However, it’s important to note that while the FRITZ!Box 7510 supports Wi-Fi 6, it only provides Wi-Fi 4 for older connected devices and uses only the 2.4-GHz frequency band, which limits its speed to just 600 Mbit/s.

FRITZ!Box 7530 AX

For about 30 euros more, customers can upgrade to the FRITZ!Box 7530 AX. This tried-and-true all-around router is ideal for families and standard households with typical DSL internet usage patterns. Dual-band Wi-Fi 6 ensures stable data rates even when multiple devices are connected simultaneously (smartphones, tablets, smart TVs, consoles, etc.) and, on the 5-GHz network, the FRITZ!Box achieves significantly higher data rates of up to 1,800 Mbit/s compared to the FRITZ!Box 7510. Home network and phone features are also built in.

The FRITZ!Box 7530 can also serve as a bridge to fiber-optic technology by being used behind a fiber-optic modem after being immediately set up on the existing DSL connection.

The New Generation with Wi-Fi 7

FRITZ!Box 7630

In addition to routers with Wi-Fi 6 support, the new standard also includes DSL routers with Wi-Fi 7, such as the FRITZ!Box 7630. This product is ideal for forward-thinking households that use a modern DSL connection or want to be flexibly prepared for a fiber-optic ONT. The FRITZ!Box 7630 offers noticeably higher data throughput and lower latency when multiple users are online simultaneously. With transfer rates of up to 3,568 Mbit/s, it can handle all kinds of Internet applications. With its integrated 2.5-Gigabit WAN/LAN port and three 1-Gbit/s LAN ports, the FRITZ!Box 7630 is also ideally suited for use behind a fiber-optic modem (ONT).

In addition, the FRITZ!Box 7630 offers convenient phone service, Wi-Fi Mesh, extensive smart home features, and the highest security standards (WPA3/WPA2), along with a wide range of other features and regular free updates.

FRITZ!Box 7690 / FRITZ!Box 7690 Fiber

Equally up-to-date and no less powerful is the FRITZ!Box 7690 model. It meets the needs of demanding multi-device households, streamers, gamers, and smart home enthusiasts with a DSL connection of up to 300 Mbit/s or a fiber-optic modem by enabling ultra-fast browsing, streaming, and gaming with ease. This is made possible primarily by extremely powerful Wi-Fi on the 2.4 and 5 GHz bands with Wi-Fi 7 Multi-Link Operation (MLO) and by the two 2.5 Gbit ports.

A wide range of features for the home network and smart home (including a built-in Zigbee smart home hub), as well as a full-featured phone system with a DECT base station, round out the package.

Premium Devices

FRITZ!Box 5690 / FRITZ!Box 5690 Pro

If you’re looking for the flagship router, the FRITZ!Box 5690 is the one to get. Tech enthusiasts, high-end gamers, power users, and tech-savvy households will get their money’s worth with this router. Thanks to the 6-GHz band, data is transmitted without interference and with extremely low latency. The (theoretical) maximum speeds of up to 1,200, 5,760, and 11,530 Mbit/s are ideal for VR gaming, 8K streaming, and massive downloads. In addition to Wi-Fi 7, the router also supports proven standards such as Wi-Fi 6 and Wi-Fi 5.

The dual modem provides maximum flexibility for VDSL and fiber-optic connections. Thanks to high-end Zigbee, the FRITZ!Box 5690 ranks among the best home network and smart home hubs on the market.

On the other hand, customers with fiber-only connections who are looking for extremely high Wi-Fi speeds on both the 5 GHz and 2.4 GHz bands should opt for the FRITZ!Box 5690 Pro (Fiber). This router delivers a speed advantage of up to 5,760 Mbit/s on the 5 GHz band and uses modern Wi-Fi 7 technologies to ensure uninterrupted connections.

Equipment for Cable Connections

FRITZ!Box 6670

It’s not just DSL and fiber-optic customers who can enjoy the benefits of a FRITZ!Box—there’s also a router designed for cable customers, such as the FRITZ!Box 6670 Cable (the successor to the FRITZ!Box 6660). The router combines cable connectivity with the new Wi-Fi 7 generation and comprehensive smart home features.

The FRITZ!Box 6670 operates on a 5-GHz frequency, comes with four antennas, one 2.5-Gigabit port, and four Gigabit ports.

Accessories for Extending Range

FRITZ!Repeater 600

If your customers live in smaller apartments or have a lot of nooks and crannies in their homes where the Wi-Fi signal just needs to reach a little farther (e.g., into the home office or bedroom), a FRITZ!Repeater may be the right choice to extend the Wi-Fi signal’s range. The FRITZ!Repeater 600 comes in a power-outlet design with Wi-Fi 4 and Wi-Fi Mesh support. It connects to the FRITZ!Box with the simple push of a button and is the ideal solution for basic range issues on the 2.4 GHz band.