O’zapft is: The 1&1 “Hau den Lukas” Challenge
Just in time for Oktoberfest season, it’s time to roll up your sleeves, take a swing, and test your strength! With our new 1&1 “Hau den Lukas” Challenge, we’re bringing the authentic Oktoberfest atmosphere right into your marketing. Which area suits you best, and how can you ring the bell the fastest?
Whether it’s mobile or landline service (DSL/fiber optic): Choose your 1&1 specialty and show off your sales skills!
Who will be the first to complete 50 orders?
Here’s the goal: Who will be the first to complete 50 orders in the selected category during the promotion period from September 21 to October 31, 2026?
Fantastic prices await the top specialty retailers:
🥇 1st place: €1,500 bonus + an engraved beer mug as a trophy for your success!
🥈 2nd place: €300 bonus + an XL gingerbread heart
🥉 3rd place: €150 prize + an XL gingerbread heart
Here’s how to join:
Sign up at https://www.tk-world.de/1und1-hau-den-lukas-ranking-09-26/ and make a binding choice for your category (mobile or landline).
Move forward with momentum: Market 1&1 products and be the first to hit the 50-sale mark.
Keep an eye on the leaderboard: On the campaign page, you can track your position in the race in real time and see who’s hot on your heels.
A sweet surprise for your store!
To make sure your store gets into the right Oktoberfest spirit right from the start, delicious gingerbread hearts will soon be on their way straight to your store to sweeten the promotional period for you and your customers.
What are you waiting for? Grab your virtual hammer, step up to the platform, and show the competition what you’re made of! We hope you have fun and good luck!
