Backstreet’s Back—Here’s How the Concert Went!
What a night! Ten times over, the Merkur Spiel-Arena in Düsseldorf became the epicenter of ’90s nostalgia. The Backstreet Boys returned to Germany for their exclusive “Homecoming: Live in Germany” show, and thanks to our major 1&1 partner promotion, some of our most successful resellers were there live and up close as VIP guests on October 7, 2026!
Larger than life: An evening full of spine-tingling moments
In the weeks leading up to the event, 1&1’s marketing efforts with our partners were in full swing. Numerous new 1&1 contracts—ranging from DSL and fiber-optic plans to cell phone contracts—were successfully sold to customers.
It was more than worth the effort: Our lucky winners were treated to unforgettable live performances, world-famous mega-hits like “Everybody” and “I Want It That Way,” and a spectacular stage show. In addition to singing along and dancing, our partners also got to enjoy top-notch VIP treatment.
Thank you to our entire partner network!
Campaigns like this prove once again: We can always count on our 1&1 resellers! Not only do you know how to deliver top results in online marketing, but you also know how to celebrate success in style! We’d like to thank all participants for their outstanding efforts during the marketing phase and once again extend our heartfelt congratulations to our winners on this unforgettable concert experience.
Stay tuned to see what exciting promotions and incentives are in store for you next—the next highlight is sure to come! 🚀
