{"id":119009,"date":"2026-09-21T13:48:14","date_gmt":"2026-09-21T11:48:14","guid":{"rendered":"https:\/\/www.tk-world.de\/blog\/who-will-win-the-hau-den-lukas-challenge\/"},"modified":"2026-09-21T13:48:14","modified_gmt":"2026-09-21T11:48:14","slug":"who-will-win-the-hau-den-lukas-challenge","status":"publish","type":"post","link":"https:\/\/www.tk-world.de\/en\/blog\/who-will-win-the-hau-den-lukas-challenge\/","title":{"rendered":"Who will win the &#8220;Hau den Lukas&#8221; challenge?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-119003 alignleft\" src=\"https:\/\/www.tk-world.de\/wp-content\/uploads\/2026\/09\/hau-den-lukas-469x310-09-26-300x198.jpg\" alt=\"1&#038;1 \"Beat the Record\" Challenge\u2014Who Will Be the First to Complete 50 Orders?\" width=\"390\" height=\"258\" srcset=\"https:\/\/www.tk-world.de\/wp-content\/uploads\/2026\/09\/hau-den-lukas-469x310-09-26-300x198.jpg 300w, https:\/\/www.tk-world.de\/wp-content\/uploads\/2026\/09\/hau-den-lukas-469x310-09-26.jpg 469w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>The 1&#038;1 \u201cHau den Lukas\u201d Challenge brings the Oktoberfest spirit to your store!<!--more--><\/p>\n<h2><span style=\"color: #24398c;\"><strong>O\u2019zapft is: The 1&#038;1 \u201cHau den Lukas\u201d Challenge<\/strong><\/span><\/h2>\n<p>Just in time for Oktoberfest season, it\u2019s time to roll up your sleeves, take a swing, and test your strength! With our new<strong> 1&#038;1 \u201cHau den Lukas\u201d Challenge<\/strong>, we\u2019re bringing the authentic Oktoberfest atmosphere right into your marketing. Which area suits you best, and how can you ring the bell the fastest?<\/p>\n<p>Whether it&#8217;s mobile or landline service (DSL\/fiber optic): <strong>Choose your 1&#038;1 specialty and show off your sales skills!<\/strong><\/p>\n<h2><span style=\"color: #24398c;\"><strong>Who will be the first to complete 50 orders?<\/strong><\/span><\/h2>\n<p>Here\u2019s the goal: Who will be the first to complete 50 orders in the selected category during <strong>the promotion period from September 21 to October 31, 2026<\/strong>?<\/p>\n<p>Fantastic prices await the top specialty retailers:<\/p>\n<p>\ud83e\udd47 <span style=\"color: #24398c;\"><strong>1st place:<\/strong><\/span> \u20ac1,500 bonus + an engraved beer mug as a trophy for your success!<\/p>\n<p>\ud83e\udd48 <span style=\"color: #24398c;\"><strong>2nd place:<\/strong><\/span> \u20ac300 bonus + an XL gingerbread heart<\/p>\n<p>\ud83e\udd49 <span style=\"color: #24398c;\"><strong>3rd place:<\/strong><\/span> \u20ac150 prize + an XL gingerbread heart<\/p>\n<h2><span style=\"color: #24398c;\"><strong>Here&#8217;s how to join:<\/strong><\/span><\/h2>\n<p>Sign up at <a href=\"https:\/\/www.tk-world.de\/1und1-hau-den-lukas-ranking-09-26\/\">https:\/\/www.tk-world.de\/1und1-hau-den-lukas-ranking-09-26\/<\/a> and make a binding choice for your category (mobile or landline).<\/p>\n<p>Move forward with momentum: Market 1&#038;1 products and be the first to hit the 50-sale mark.<\/p>\n<p><strong>Keep an eye on the leaderboard:<\/strong> On the campaign page, you can track your position in the race in real time and see who&#8217;s hot on your heels.<\/p>\n<h2><span style=\"color: #24398c;\"><strong>A sweet surprise for your store!<\/strong><\/span><\/h2>\n<p>To make sure your store gets into the right Oktoberfest spirit right from the start, delicious gingerbread hearts will soon be on their way straight to your store to sweeten the promotional period for you and your customers.<\/p>\n<p>What are you waiting for? Grab your virtual hammer, step up to the platform, and show the competition what you&#8217;re made of! We hope you have fun and good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 1&#038;1 \u201cHau den Lukas\u201d Challenge brings the Oktoberfest spirit to your store!<\/p>\n","protected":false},"author":56,"featured_media":119008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_mastodon_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"","timeOption":"","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":""},"_wpsp_active_default_template":true},"categories":[1],"tags":[],"class_list":["post-119009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who will win the &quot;Hau den Lukas&quot; challenge? | TK-World AG<\/title>\n<meta name=\"description\" content=\"The 1&amp;1 \u201cHau den Lukas\u201d Challenge brings the Oktoberfest spirit to your store! 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O\u2019zapft is: The 1&amp;1 \u201cHau den Lukas\u201d Challenge Just in time for Oktoberfest\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tk-world.de\/en\/blog\/who-will-win-the-hau-den-lukas-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"TK-World AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TKworldag\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-21T11:48:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tk-world.de\/wp-content\/uploads\/2026\/09\/hau-den-lukas-469x310-09-26.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"469\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Beyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tk_world\" \/>\n<meta name=\"twitter:site\" content=\"@tk_world\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Beyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/blog\\\/who-will-win-the-hau-den-lukas-challenge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/blog\\\/who-will-win-the-hau-den-lukas-challenge\\\/\"},\"author\":{\"name\":\"Michelle Beyer\",\"@id\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/#\\\/schema\\\/person\\\/f7e2146c97313efd3c3cf5eb2f49057e\"},\"headline\":\"Who will win the &#8220;Hau den Lukas&#8221; challenge?\",\"datePublished\":\"2026-09-21T11:48:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/blog\\\/who-will-win-the-hau-den-lukas-challenge\\\/\"},\"wordCount\":311,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/blog\\\/who-will-win-the-hau-den-lukas-challenge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tk-world.de\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hau-den-lukas-469x310-09-26.jpg\",\"articleSection\":[\"Unkategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/blog\\\/who-will-win-the-hau-den-lukas-challenge\\\/\",\"url\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/blog\\\/who-will-win-the-hau-den-lukas-challenge\\\/\",\"name\":\"Who will win the \\\"Hau den Lukas\\\" challenge? | TK-World AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/blog\\\/who-will-win-the-hau-den-lukas-challenge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tk-world.de\\\/en\\\/blog\\\/who-will-win-the-hau-den-lukas-challenge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tk-world.de\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hau-den-lukas-469x310-09-26.jpg\",\"datePublished\":\"2026-09-21T11:48:14+00:00\",\"description\":\"The 1&1 \u201cHau den Lukas\u201d Challenge brings the Oktoberfest spirit to your store! 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